Created by the French government and Atout France, the Vignobles & Découvertes label highlights wine tourism destinations offering a high-quality visitor experience rooted in the vineyard and the wine culture. Today, 77 certified destinations and thousands of dedicated professionals welcome you to enjoy authentic experiences at the heart of France’s wine regions. From heritage and tastings to landscapes, culture and encounters, Vignobles & Découvertes invites you to explore the vineyards in a different way, all year round.
Our destinations
The Vignobles & Découvertes destinations are spread across France,inviting you to immerse yourself in the country’s diverse wine regions. Each destination brings together committed winegrowers, hosts, restaurateurs, guides and cultural sites, all dedicated to offer you a warm welcome and unique wine tourism experiences. Browse the map, plan your next getaway and discover the Vignobles & Découvertes destinations.
Alsace
Alsace, a unique journey... just like you! Discover
Auvergne Rhône-Alpes
Travel to the heart of a vibrant, generous, inspiring and resolutely unique region. Discover
Bordeaux
Six destinations to discover an exceptional vineyard with a South-Western flair. Discover
Burgundy & Jura
In our wine-growing lands, time has its taste! Discover
Champagne
A land of enchantment, where Champagne is created. An unforgettable Unesco-listed destination with unique experiences. Discover
Corsica
Corsica: characterful wines born between the sea, the maquis and the Mediterranean sun. Discover
Languedoc-Roussillon
13 wine destinations, as many balconies overlooking the Mediterranean. Discover
Les Charentes
Discover the Charentais art of living, between vineyards, know-how and seaside horizons. Discover
Loire Valley
From world-renowned appellations to lesser-known nuggets, the vineyards of the Loire Valley have many faces. Discover
Provence
Between sea and hills, the vineyards of Provence & Bandol are a year-round experience. Discover
South-West France
A journey between origin and originality, fullness and conviviality. Discover
Southern Rhône Valley
A majestic river for a collection of ports of call in a valley that's epicurean by nature. Discover
Get inspired, experience the vineyards in a new way
Looking for discovery, escape meaningful moments? The Vignobles & Découvertes label opens the door to vibrant and accessible wine tourism. More than tastings, it’s a whole mosaic of experiences waiting for you: walking tours, festivals, heritage tours, workshops, gastronomy, relaxation or nature-based activities. With five themed worlds, follow your interests and create a stay that truly reflects you — right in the heart of France’s vineyards.
Vignobles en Scène
3rd weekend of October
Inspired by the European Heritage Days, Vignobles en Scène is France’s major annual wine tourism event. Every 3rd weekend of October, the Vignobles & Découvertes destinations offer a rich and accessible program inviting you to experience the vineyards in a new way. Tastings, walks, performances, encounters… A unique opportunity to (re)discover the diversity of France’s terroirs, where culture, heritage and sensory pleasure meet.
Discover the event
Experience Collections
Over the course of a weekend, Vignobles en Scène invites you to explore France’s vineyards through three major experience collections designed by the destinations and service providers certified with the Vignobles & Découvertes label.
Unique Banquets
Museums, castles, abbeys, archaeological sites—book now for an unforgettable experience!
A national label
Created in 2009 by the French government and Atout France, the Vignobles & Découvertes label is awarded to wine tourism destinations offering a comprehensive, high-quality visitor experience rooted in vineyards and wine culture.
Granted for a three-year period, the label recognises destinations engaged in a collective approach, bringing together winegrowers, accommodation providers, restaurateurs, guides, heritage sites and tourist offices around a shared objective: offering visitors an authentic, immersive and accessible wine tourism experience.
Today, 77 certified destinations and more than 8,000 accredited partners welcome visitors across France to explore the vineyards differently, all year round.
