Become a label holder
Join France’s national benchmark for wine tourism and demonstrate your commitment to quality hospitality at the heart of the vineyards.
Why become a label holder?
The Vignobles & Découvertes label supports the development and promotion of high-quality wine tourism experiences that meet the evolving expectations and practices of today’s visitors.
Holding the Vignobles & Découvertes label enables you to:
- Join a national network of wine tourism service providers
- Increase your visibility and brand recognition, and benefit from the label’s strong positioning in the wine tourism sector
- Offer visitors a warm welcome and a genuine spirit of sharing
- Take part in a collective dynamic and develop synergies with other committed actors
- Access promotional tools and take part in national events such as Vignobles en Scène
Who can apply for the Vignobles & Découvertes label?
The national label, issued by Atout France, is intended for tourism and wine professionals located within a destination that has already been certified Vignobles & Découvertes. To be eligible, your activity must be linked to wine tourism and meet the quality criteria defined for your sector:
- Estate or winery
- Tourist or heritage site, activity provider or restaurant: subject to meeting specific criteria.
- Accomodation provider: the establishment must be classified or certified by an approved organization.