Welcome to Provence!

Discover the Pays d’Aix-en-Provence: the art of living, every day

Aix-en-Provence, a city of water and art, is the vibrant heart of this region.  It harmoniously combines history and modernity, offering unique sensory experiences: the glow of golden façades, the murmur of fountains, the shade of plane trees and the lively energy of festivals.

The surrounding countryside abounds with treasures: picturesque hilltop villages nestled among oak and pine forests, garrigue scrubland, olive groves, and fields of lavender and poppies. Gourmet itineraries are a must, combining fine dining, local festivals, olive oil mills and a vineyard structured around four AOPs: Coteaux d’Aix-en-Provence, Côtes de Provence, Côtes de Provence Sainte-Victoire and Palette.

Rising above it all, the Sainte-Victoire mountain — Cézanne’s muse — dominates powerful landscapes ideal for hiking. Exploring the Pays d’Aix-en-Provence in all its facets offers a discovery that is as cultural as it is culinary.

From renowned seaside resorts such as Bandol and Sanary-sur-Mer to characterful hilltop villages, this destination reveals a generous and unspoilt natural setting. From the Sainte-Baume massif to the calanque of Port d’Alon, winemakers have shaped the landscape, and the many estates bear witness to a deep-rooted bond between vine and land. Exploring them throughout the year — especially during major events such as Vignobles en Scène each October — is a true delight. A preserved and discreet destination, still highly sought after, just a stone’s throw from the Mediterranean beaches.

A land long devoted to rosé,Provence Verte & Verdon will also convince you of the quality of its white and red wines, as local winemakers share their stories with passion.

Beautiful bottles, irresistible elixirs, estates that open their doors all year round — here, set off to discover a true land of wine. “Rosé was born in Provence!” And while rosé may be more popular than ever, it was here, in Provence Verte & Verdon, that the story began 2,600 years ago. The Phoceans introduced the vine; maceration was not yet practised, and the wines were therefore all rosé.

In the heart of Provence, the vineyards of Dracénie Provence Verdon stretch between the Mediterranean sea and the Verdon, across sun-drenched terroirs. Cradle of the renowned Provence rosé, the region also produces structured reds and refined whites.

Heirs to centuries-old traditions, local winemakers combine ancestral know-how with sustainable practices to fully express the richness of this exceptional terroir.

Between hillsides, rolling landscapes and forests, the vineyard scenery invites exploration from family-run estates and cooperative wineries to convivial tastings. Dracénie embodies the perfect harmony of wine, nature and the Provençal art of living.

More than just a destination, the Gulf of Saint-Tropez embodies a way of life. Unspoilt nature, characterful villages and iconic landscapes bathed in azure light create an exceptional setting. Here, each season sets the tempo: gourmet festivals, vibrant markets, Provençal traditions and cultural events keep the destination alive all year round.

In the vineyards, the experience unfolds in countless ways. Tastings, strolls among the vines, lingering moments on sun-drenched terraces or stays at the heart of the estates — whether family-run, discreet or prestigious, all share the same sense of elegance and authenticity. Across these AOC Côtes de Provence lands, every encounter celebrates terroir, the passion of the winemakers and the richness of a living heritage.

Heart of the Var invites you to return to what truly matters and to experience a stay at your own pace.

Hike along 200 kilometres of marked trails, visit the Abbey of Le Thoronet, wander through charming villages or follow the route of perched chapels to admire sweeping panoramas. Savour local flavours — wine, honey, chestnut jam, olive oil, seasonal fruits and vegetables — and share a meal among the vines. Encounter wildlife and nature up close: observe turtles, walk among the treetops, watch butterflies, drift along the Argens River by canoe or paddleboard, stroll at the pace of donkeys — or even take to the skies with a parachute jump.

Throughout the year, the destination also comes alive with cultural and festive events, from classical concerts at Le Thoronet Abbey to chestnut festivals in Les Mayons, Gonfaron and Pignans.

Nestled in the heart of Provence, the Vineyards of Salon-de-Provence – Terres de Provence offer a captivating escape for lovers of wine and nature alike. Steeped in history and culture, this destination provides an idyllic setting in which to discover the art of viticulture.

Here, wine tourism comes into its own, inviting visitors into a world where wine, gastronomy and picturesque landscapes intertwine. Tastings become privileged moments, each sip revealing a story of terroir, tradition and passion. Beyond the pleasures of the table, the surrounding countryside calls to be explored. Rolling hills, lavender fields and olive groves create an enchanting backdrop — perfect for hiking, wandering or simply pausing to take it all in.

The Provence & Mediterranean Vineyards destination flourishes under the Côtes de Provence La Londe and Pierrefeu AOCs. Between the sea, the Golden Isles and the hills of the Massif des Maures, it brings together more than 170 committed partners united around authentic wine experiences.

Here, every moment invites discovery: tastings at the estate, walks or bike rides through the vineyards, sunset wine cruises to Porquerolles or Fort de Brégançon, rides on the vineyard mini-train, or music and theatre festivals set against breathtaking wine landscapes.

In this preserved natural setting, a rich heritage and a gentle climate shape a Provençal art of living to be savoured all year round. Encounters with passionate winemakers, gourmet delights and delightful oenological surprises punctuate each escape, creating lasting memories and shared emotions.

Between the Estérel and the Mediterranean Sea… the vines.
For thousands of years, the majestic red rocks of the Estérel have met the Mediterranean’s azure waters in a striking natural embrace. At their heart, vineyards flourish — timeless guardians of Provence. Born of volcanic fire and shaped by the centuries, this complex terroir is elevated by 15 passionate winemakers, heirs to ancestral expertise.

Terre d’Estérel stands out for its radiant coastline, the richness of its tourism offering, its mild climate and the distinctive character of its volcanic soils. It is also a place where life is meant to be enjoyed. From colourful Provençal markets to spirited games of pétanque, this is a destination made for sharing, reconnecting and simply being together.